Privacy Policy
Last updated:
1. Who we are
This website, protectyourassetsnow.com (the "Site"), is operated by Protect Your Assets Now of 22 Brookdene Drive, Northwood, HA6 3NS. We are the data controller for personal information collected through the Site.
If you have any questions about this policy or how we handle your information, contact us at [email protected]
2. What information we collect
- ✓Information you give us. If you email us or book a consultation, we receive the details you provide — typically your name, email address, and anything you choose to tell us about your circumstances or the reason for your enquiry.
- ✓Booking information. Consultations are scheduled through Calendly. When you book, Calendly collects your name, email address, chosen time slot, and any answers you give to booking questions, and shares them with us so we can hold the appointment.
- ✓Technical information. Like most websites, the Site automatically receives limited technical data such as your IP address, browser type, and pages visited. Our hosting and security provider (Cloudflare) processes this data to deliver the Site and protect it from malicious traffic.
We do not intentionally collect special category data (such as health information) through the Site. Please avoid including sensitive personal details in booking forms; these are better discussed directly in a consultation.
3. How we use your information and our lawful bases
Under UK data protection law (UK GDPR and the Data Protection Act 2018) we must have a lawful basis for using your personal data. We use your information to:
- ✓Respond to your enquiries — lawful basis: our legitimate interest in responding to people who contact us.
- ✓Arrange and hold consultations you book — lawful basis: taking steps at your request before entering into a contract, and our legitimate interest in administering appointments.
- ✓Operate, secure, and improve the Site — lawful basis: our legitimate interest in keeping the Site available and secure.
- ✓Comply with legal obligations — for example, record-keeping requirements that apply to professional services.
We will only send you marketing emails (such as a newsletter or updates about the book) if you have opted in, and you can unsubscribe at any time.
4. Who we share your information with
We do not sell your personal information. We share it only with service providers who help us run the Site and our practice:
- ✓Calendly LLC (scheduling) — see Calendly's privacy policy.
- ✓Cloudflare, Inc. (hosting, security, and email address protection) — see Cloudflare's privacy policy.
- ✓Microsoft Exchange (email hosting).
- ✓Professional advisers (such as accountants, insurers, or lawyers) and authorities where we are legally required to do so.
If you follow a link to Amazon to purchase the book, your purchase is handled entirely by Amazon under Amazon's own privacy notice. We do not receive your payment or account details.
5. International transfers
Some of our providers (including Calendly and Cloudflare) are based in the United States or process data outside the UK. Where personal data is transferred internationally, it is protected by appropriate safeguards recognised under UK law, such as the UK Extension to the EU–US Data Privacy Framework or the UK International Data Transfer Agreement / Addendum to the EU Standard Contractual Clauses.
6. How long we keep your information
We keep enquiry and booking correspondence for as long as needed to deal with your matter and, where you become a client, in line with professional record-keeping requirements (typically six years after the engagement ends). Technical logs are retained by our providers for short periods for security purposes. When information is no longer needed, it is deleted or anonymised.
7. Cookies and similar technologies
The Site itself sets only the cookies that are strictly necessary for it to function, including security cookies set by Cloudflare. The embedded Calendly booking page may set its own cookies when you use it. We do not currently use advertising cookies.
8. Your rights
Under UK GDPR you have the right to:
- ✓request access to the personal data we hold about you;
- ✓ask us to correct inaccurate data or complete incomplete data;
- ✓ask us to delete your data in certain circumstances;
- ✓object to, or ask us to restrict, our processing in certain circumstances;
- ✓receive a copy of data you provided to us in a portable format; and
- ✓withdraw consent at any time, where we rely on consent.
To exercise any of these rights, email [email protected]. We will respond within one month. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113, though we would welcome the chance to resolve any concern with you first.
9. Security
We use reputable providers and appropriate technical and organisational measures — including encryption in transit (HTTPS) and access controls — to protect your information. No online service can be guaranteed completely secure, so please take care with what you send by email.
10. Children
The Site is intended for adults, and we do not knowingly collect information from anyone under 18.
11. Changes to this policy
We may update this policy from time to time. The latest version will always be published on this page with its "last updated" date. Significant changes will be highlighted on the Site.